Commercials | BryceTheEngineer.com

Business Commercial Video Packages & Rates

Note: Stated rates are baseline starting prices. Final project pricing scales based on specialized studio rentals, hired actors/voice talent, and custom content delivery requirements.

Product Only Shoot — Starting at $600

Pure visual focus engineered to make physical products and culinary creations impossible to scroll past.

The Vibe: Straightforward, high-end product showcasing. Designed specifically for restaurants, bars, bakeries, artisan brands, and e-commerce goods that need mouth-watering, aesthetic b-roll for social feeds. No actors, no storyline scripting, and no conceptual theme development—just crisp, beautiful hero shots of your food or merchandise overlaid with licensed background music and clean text graphics.
Included Deliverables: 3 Social Media Edits (formatted 9:16 vertical or square; 10 to 30 seconds each), tailored for Instagram Reels, TikTok, and YouTube Shorts.
Video Quality: Crisp 4K macro and hero footage, enhanced color grading to make textures, colors, and presentation pop.
Crew & Directing: Solo operator (Bryce Howard captures and styles shots on-site).
Schedule & Time: 1 day, up to 3 hours door-to-door.
Locations & Setups: 1 on-site location (your restaurant dining room, kitchen, bar, or studio table).
Lighting: Portable tabletop/accent lighting package dedicated to highlighting product texture, steam, glazes, and details.
Studio & Venue Rentals: Filmed on-site at your business. Off-site commercial kitchens or photography studios are an additional client expense.
HDR Upgrade (Optional): +$150 for full High Dynamic Range mastering.

Startup Commercial — Starting at $1,000

Direct, high-impact visuals designed to drive immediate engagement on social media, landing pages, and digital storefronts.

The Vibe: Fast, clean, run-and-gun business overview. Built for solo founders, local service companies, and lean teams needing an authentic facility walkthrough, operational highlight, or punchy call-to-action promo.
Included Deliverables:
- 1 Primary Commercial: 20 to 60 seconds (16:9 widescreen master) for website hero banners, YouTube, and desktop landing pages.
- 2 Social Media Edits: 10 to 30 seconds each, derived and formatted directly from the primary commercial footage for vertical mobile placement.
Video Quality: Clean 4K or HD master captured in standard profile with full edit, licensed commercial music track, and branded logo outro.
Crew & Directing: Strictly a solo operator (Bryce Howard handles camera, audio, and direction).
Schedule & Time: 1 day, up to 5 hours maximum door-to-door.
Locations & Setups: 1 on-location site (your storefront, office, or facility), up to 3 setups.
Lighting & Audio: Shot primarily with natural and available ambient light. Artificial lighting is kept to an absolute bare minimum and used only when strictly necessary. Includes a wireless broadcast lavalier mic for clear spoken audio.
Studio & Soundstage Rentals: Not included. Filmed on-site at your facility. Off-site studio spaces are an additional cost.
Actors & Talent: Not included in baseline rate. Client provides internal staff or real customers. Hired actors can be cast and packaged as an add-on.
HDR Upgrade (Optional): +$250 for full High Dynamic Range mastering.

Enterprise Commercial — Starting at $2,500

The commercial sweet spot: broadcast-grade cinematic lighting, dedicated crew support, and an independent director.

The Vibe: High-polish, conversion-focused commercial engineered for paid digital funnels, regional broadcast/OTT advertising, and premium website landing pages. Features structured messaging, executive interviews, and dynamic service or operational demonstrations.
Included Deliverables:
- 1 Primary Commercial: 20 to 60 seconds (16:9 widescreen master) formatted for TV broadcast, streaming pre-roll, and web embeds.
- 2 Social Media Edits: 10 to 30 seconds each, reformatted and paced from the master footage with bold captions for mobile feeds.
Video Quality: Crisp 4K master shot in cinema-grade Log footage (such as S-Log3) for maximum dynamic range, refined highlight roll-off, deep shadow retention, and advanced commercial color grading.
Crew & Directing: 2 to 3-person production crew (Camera Operator, Audio/Grip, and a Dedicated Director) adjusted to production scale.
Schedule & Time: Up to 2 days (only the minimum days needed are used; up to 8-hour days).
Locations & Setups: Up to 3 locations total, up to 3 setups per location.
Lighting & Audio: Standard commercial multi-point lighting package paired with dedicated boom and field audio recording for soundstage-quality voice capture.
Studio & Soundstage Rentals: Not included in baseline rate. Rented creative office sets, soundstages, or photography studios are an additional cost billed separately or packaged into an updated scope.
Actors & Talent: Not included in baseline rate. Client provides team members or customers. Professional actors, models, and voiceover artists can be sourced and added to the quote.

HDR Upgrade (Optional): +$500 for full High Dynamic Range mastering.

Flagship Commercial — Starting at $5k+ (All-Inclusive)

Full-scale cinema production engineered for major brand campaigns, multi-market rollouts, and national broadcast standards.

The Vibe: Agency-caliber production. High-concept creative treatments, scripted narrative scenarios, multi-character storylines, premium set staging, custom sound design, and broadcast-spec audio mastering.
Included Deliverables:
- 1 Primary Commercial: 30 to 60 seconds (16:9 cinema widescreen master) calibrated for national broadcast, OTT platforms, and flagship landing pages.
- 2 Social Media Edits: High-impact 15 to 30-second cutdowns with custom mobile pacing, aspect ratios, and kinetic typography.
Video Quality: Cinema sensor rigs (ARRI, RED, or equivalent cinema bodies) shot in cinema RAW footage where applicable, with premium cinema Log footage guaranteed for complete color grading and VFX control.
Crew & Directing: Full dedicated department (Director, Director of Photography, Gaffer, Key Grip, AC, Sound Recordist, and Art/PA).
Schedule & Time: Up to 5 days (only the minimum days needed are used; up to 8-hour days).
Locations & Setups: Up to 3 locations total, tailored directly to the script and storyboard.
Lighting & Audio: Full industry grip and electric package with soundstage-grade audio capture.
Studio & Soundstage Rentals: Fully bundled. Studio spaces, soundstages, and location permits are sourced, scheduled, and packaged directly into your all-in quote.
Actors & Talent: Fully bundled. Professional casting, on-screen talent, and commercial voiceover artists are managed, contracted, and packaged directly into the quote.
HDR Upgrade (Optional): +$500 for full High Dynamic Range mastering. Digital Content Add-Ons

The Social Media Edit Kit — +$500

Upgrade your package to maximize your digital footprint. This add-on is designed for brands that need an extended library of short-form assets for monthly ad rotation, daily TikTok/Reels posting, or internal marketing archives.

4 Additional Social Media Edits: You will receive four extra 10 to 30-second cutdowns formatted specifically for vertical mobile placement, pulling from alternate angles and pacing to keep your digital feeds fresh. (Must be planned prior to shooting to ensure sufficient varied footage is captured).

Master Footage Delivery - $250

You gain full ownership of the raw master footage (pre-color graded), giving you an unedited visual archive of your business to use for whatever future internal edits or marketing needs you see fit.

Delivery Terms: Master footage must be downloaded via a secure cloud link within 30 days following the completion of your final project, OR you may bring a personal SSD hard drive to have the files transferred directly.

Ultra-Vivid HDR (High Dynamic Range) Upgrade

Make your product and brand pop off the screen. Delivering in HDR unlocks the maximum color spectrum, blinding highlight detail, and ink-deep contrast engineered specifically for modern smartphone displays, OLED panels, showroom monitors, and 4K TVs.

Product Shoot: +$150
Startup Commercial: +$250
Enterprise & Flagship Commercial: +$500 (Delivered with platform-verified HDR metadata tags so compatible screens automatically trigger full peak brightness upon playback).

Shoot Locations: On-Site vs. Studio/Location Rentals

On-Location (Your Business): Filming at your storefront, office, restaurant, or warehouse is standard for Product, Startup, and Enterprise tiers, keeping production grounded in your authentic environment.

Off-Location Studios & Soundstages: If your concept requires a controlled environment—such as a photography studio, soundstage, standing office set, or cyc-wall—this is an additional cost outside the base rate (unless booking the Flagship tier, where studio fees are already bundled into your total project quote).

The Reality of Studio Time: Rented facilities operate on strict hourly access windows. Gear setup and pack-down happen inside your booked window, not before or after:
First 45 Minutes: Equipment load-in, power distribution, camera building, and lighting setup.
Next 2 Hours & 45 Minutes: Active filming and on-camera interviews.
Final 30 Minutes: Striking gear, packing trucks, and cleaning the space to prevent venue overtime charges. Always reserve your studio hours with this buffer in mind so your active on-camera time remains protected.

On-Camera Talent: Staff vs. Hired Actors

Team Members & Real Customers: Included across all tiers. Filming authentic employees and satisfied clients is the most cost-effective and relatable route for most businesses.
Hired Professional Actors & Voice Talent: Professional talent is not included in base starting rates for Startup and Enterprise tiers. If your script calls for specific actors, models, or professional voiceover artists, we will handle casting and contract coordination, packaging the fees directly into an itemized quote. For Flagship productions, all talent acquisition is bundled automatically.

How Shoot Days Work:

The 8-Hour Rule For Enterprise and Flagship tiers, a full production day is capped at 8 hours maximum door-to-door:

Hour 1: Load-in, equipment staging, camera assembly, and lighting setup.
Hours 2 through 7 (Filming Window): Up to 6 hours of rolling camera time for interviews, product b-roll, operations, and scripted scenes.
Hour 8: Equipment breakdown, striking lighting setups, and redundant off-site file backups. (Note: Product Shoots run up to 3 hours; Startup Commercials operate on a condensed schedule of up to 5 total hours). We Only Use the Time We Need These hour caps are daily maximums, not minimum requirements. If all planned shots, interviews, and b-roll on the schedule are captured to standard in less time, we wrap early. We respect your business hours and staff workflow and will not tie up your workspace just to burn the clock. Scheduling: Days vs. Locations Tiers list the maximum production days available (e.g., "up to 2 days"). We only schedule the days necessary to execute your concept effectively. If your business operations, interviews, and b-roll can be shot smoothly in a single day, that is all we book. If lighting transitions or multiple locations require a phased approach, we divide the shoot across distinct days to maintain visual quality.

Directorial Roles on Set

Product Shoot & Startup Commercial (Solo Operator): Bryce Howard (or subcontractee) operates the camera while guiding presentation and timing. This setup is built for lean productions where you already know your talking points or simply need visual b-roll captured cleanly.

Enterprise & Flagship Commercial (Dedicated Director): An independent Director is on set without camera duties. Their sole focus is coaching non-actors, dialing in vocal delivery, adjusting body language, managing pacing, and making sure your core value proposition comes across with authority.

Booking & Payment Terms

Deposit: A 50% deposit is required upfront to secure your dates on the production calendar.
Final Balance: The remaining 50% balance is due on the first day of shooting before equipment is unloaded or cameras roll.
Overtime: If a shoot extends past the agreed daily window (3 hours for Product, 5 hours for Startup, 8 hours for Enterprise and Flagship), extra time must be approved in advance and will be billed at standard hourly overtime rates.

Executive Technical & Logisitical Decisions:

To maintain commercial broadcast integrity and ensure every deliverable meets professional production standards, all technical decisions regarding cinematography, videography, camera gear, lighting design, color pipelines, codecs, frame rates, and export quality profiles are made solely at the discretion of the cinematographer.

Additionally, while our production process strictly centers on bringing your vision and marketing objectives to life, any structural, scheduling, or shot-list adjustments made during filming will be implemented by the director and DP only as strictly necessary to overcome logistical challenges, protect quality, and best serve the core concept of the commercial.